Joy Claypool


Focused and practical, Joy’s particular skills lie in distilling data and strategic objectives into market and corporate programs, communications and process tools. She has an uncommon sense for creating the right message, cutting through clutter and presenting information that stakeholders need in order to understand the issues at hand and focus the work effort.

Joy has led multi-faceted, interdepartmental projects in organizational change, corporate identity programs, market research and product introductions in the areas of international high technology, cellular communications, government and post-secondary education. Market and customer service centered, Joy is valued for her sensitivity to situational dynamics, the material and requirements of stakeholders to maximize the success of opportunities for all involved.

Domain Expertise

Strategic market planning; market research development; product management; process design; communication and advertising planning and implementation; branding and corporate identity development

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